IlLogo
This guide introduces the Illinois Office of Tourism’s standards for logo treatments and how they are applied in different situations. These standards should be used by partners when preparing promotional and informational materials.
Logo Library
Primary logos
When space is not an issue, use the primary logo—
available in a vertical or horizontal format. (See page 5)
primary logo
Primary Vertical Logo
Contains the primary vertical logo (standard & reversed) and 1-color black and white logos.
Format: CMYK .eps / RGB .jpg
Primary Color:
     1-Color:
Download
primary logo
Primary Vertical Logo - Alternate Colors
Contains the alternate colored logos (standard & reversed).
Format: CMYK .eps / RGB .jpg
Color:
Download
primary logo
Primary Horizontal Logo
Contains the primary horizontal logo (standard & reversed) and 1-color black and white logos.
Format: CMYK .eps / RGB .jpg
Primary Color:
     One Color:
Download
primary logo
Primary Horizontal Logo - Alternate Colors
Contains the alternate colored logos (standard & reversed).
Format: CMYK .eps / RGB .jpg
Color:
Download
Small format logos
When working in smaller formats, you can use the smaller version
of the vertical and horizontal logo that consists of just the mark
and the abbreviated tagline, "ILLINOIS." (See page 6)
small logo
Small Format Vertical Logo
Contains the primary vertical logo (standard & reversed) and 1-color black and white logos.
Format: CMYK .eps / RGB .jpg
Primary Color:
     1-Color:
Download
small logo
Small Format Vertical Logo - Alternate Colors
Contains the alternate colored logos (standard & reversed).
Format: CMYK .eps / RGB .jpg
Color:
Download
small logo
Small Format Horizontal Logo
Contains the primary horizontal logo (standard & reversed) and 1-color black and white logos.
Format: CMYK .eps / RGB .jpg
Primary Color:
     One Color:
Download
small logo
Small Format Horizontal Logo - Alternate Colors
Contains the alternate colored logos (standard & reversed).
Format: CMYK .eps / RGB .jpg
Color:
Download
Other ILLinois logos
other logo
ICCVB Logos
Contains three 4-color versions including state outline with abbreviation and full name, state outline with abbreviation only, and the primary logo with shaded state for ICCVB.
Formats: CMYK .eps / RGB .jpg
Download
other logo
Market Illinois Logos
Contains the primary Horizontal and Vertical logos and logo treatment standards PDF for Market Illinois in 4-color, 4-color reversed, 1-color black and 1-color white logos.
Formats: CMYK .eps / RGB .jpg / RGB .png
Primary Color:
     One Color:
Download
other logo
Meet in Illinois Logos
Contains the primary Horizontal and Vertical logos and logo treatment standards PDF for Meet in Illinois in 4-color, 4-color reversed, 1-color black and 1-color white logos.
Formats: CMYK .eps / RGB .jpg / RGB .png
Primary Color:
     One Color:
Download
other logo
Sports Illinois Logos
Contains the primary Horizontal and Vertical logos and logo treatment standards PDF for Sports Illinois in 4-color, 4-color reversed, 1-color black and 1-color white logos.
Formats: CMYK .eps / RGB .jpg / RGB .png
Primary Color:
     One Color:
Download
other logo
Tour Illinois Logos
Contains the primary Horizontal and Vertical logos and logo treatment standards PDF for Tour Illinois in 4-color, 4-color reversed, 1-color black and 1-color white logos.
Formats: CMYK .eps / RGB .jpg / RGB .png
Primary Color:
     One Color:
Download