Additional Partnership Guidelines
When working with the Illinois Office of Tourism as a partner, there are a few additional rules that apply, depending on the advertising medium.
Use the logo at the minimum size or larger.
All display banners must link to a page where the Illinois logo hyperlinks to enjoyillinois.com.
All websites must include the Illinois logo and link to enjoyillinois.com for the ﬁrst year from the beginning of funding.
Any version of the Illinois logo can be used for TV.
The logo must always be placed in the 4x3 title safe area and must be at least the minimum size.
The logo is required to appear on-screen for at least three consecutive seconds.
Social & Mobile Ads
If you encounter space constraints when working with mobile and social media communications, then the brand does not have to be represented in the initial communication.
Our logo, however, must appear on the ad’s click-through page and link to enjoyillinois.com.
When the Illinois brand identity is used by a grantee in radio, it should be placed at the beginning or end of the advertisement and include words to the effect of:
“brought to you by [sponsor] ... and the Illinois Office of Tourism.”
The announcer may be male or female. The delivery should be only in a calm, relaxing tone of voice.